A Canadian company has come up with a new way to dispense free water for thirsty travellers at airports, while at the same time providing advertising and/or airport information.
Many airports have converted their drinking water fountains past security checkpoints so that empty water bottles can be filled, 1 Bottle Media CEO Shane Bozzer hopes to replace many of them with the Hydra Kiosk.
Launched in September at the ACI-NA annual meeting in Fort Worth, the two-sided Hydra Kiosk can fill two bottles with filtered water at the same time. The kiosk, which accommodates most sizes of water bottle, stops filling automatically.
Development of the Hydra Kiosk began in 2015 and it is manufactured in Bellingham, Washington.
The water dispenser advertises products or airport concessions on flat panels and two electronic signs. Alternatively, the signs can provide passengers with airport wayfinding information, such as the location of retail, food and beverage stores, or directions to car parks or baggage reclaim. The electronic displays are changed via the company webpage. Airports – not 1 Bottle Media – would sell the advertising.
Bozzer told Jane’s that he does not expect airports to replace all their water fountains with Hydra Kiosks, but he envisages as many as 12–18 at each airport. He is also marketing Hydra Kiosks to railway and bus stations, hospitals, and universities.
He described the untapped potential of airport water fountains to deliver additional advertising revenue for airports, and he expects that certain companies will want to promote themselves as being environmentally friendly via the Hydra Kiosk.
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